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Salinas Underground

We tell the story of the city we grew up with by interviewing the people that make it what it is: the business people, the musicians, the scholars, anyone that adds to the culture of Salinas.

Feb 6, 2024

Sal, or Chava, is a local content creator that has tried more local coffee than most people in the 831. He took the social isolation of COVID and decided to go with an idea that had been kicking around his mind for a while, start a clothing brand. But what do you do when you have an idea that's bigger than your current budget? You hustle. That is where the idea for the one-sip coffee reviews came from. Two years later, he has added more shows and is covering more and more local events through Casa SBS Media.